TOPTONIC SA provides multi-media services to the world of sports and associated areas.
Its purpose is to support the practice of amateur sport, as a link between the people, as a social insertion tool, as a factor of personal equilibrium. Its objective is to become a major actor in the world of the sporting practice in Europe.
Certainly an image of sport, but also of the culture of the company, TOPTONIC perpetuates the same basic values, respect for others, always wishing to attain high levels of performance and ready to take on a challenge.
TOPTONIC SA is one of the five European companies to have been selected by the European Commission to take part in the intergovernmental work meeting on the European Year of Education by the Sport 2004 project (Sports Forum - Copenhagen - November 2002).

TO ADDRESS NEW NEEDS

As a result of our activities, we facilitate exchanges between the various parties in of the world of sport and contribute to an harmonization of these working relationships.
The sports enthusiast seeks more user-friendliness, an easy access to event information and to the subscription process.
The sports club awaits more services from the federations for it’s annual contribution ; its role is to help the development of the sport and to represent the federation locally
The federation wishes to be closer to its members, to better understand them in order to offer the best response to their needs, so that it can expand its members but control administrative costs
The sport event sponsor has strong expectations in term of return on investment
The media wishes to offer to its audience a diversified, reliable and useful. quality of service

STUDIES CONFIRM THE TENDENCY

The White Paper: The influence of Internet on Sports
TOPTONIC study
(All rights reserved . TOPTONIC - DECEMBER 2002)
White Paper – TOPTONIC – Dec02

Axes of development for sport federations and organizations
CNOSF study
" New important issues have appeared recently
to develop: each federation and each club wishes to increase its number of participants, and it’s involvement in the community
to manage better: There is a need to resort to modern techniques of management in association with new tools and skills
to simplify: to keep administrative procedures simple.
to professionalise: to support the voluntary support with a professional training."

The sporting enthusiast’s new motivation
CNOSF study
" Sportsmen and sportswomen, of all ages, now seek a greater freedom, a greater autonomy. The formality and control is rejected in favour of free practice or open organizations ; a significant emphasis is placed on challenging oneself, which can reach extreme limits or adventurous taking risk and as such practising sports in nature is developing".

The sporting enthusiast’s: new specific motivations
SIMM-SECODIP study
For the family : fitness (maintaining in good shape), escaping the normality of everyday life and conviviality (entertainment, friendship) are important drivers.

For Men : entertainment, passion
For Women : quality of life, maintaining in good shape

15-24 years old : means of release, entertainment, passion, friendship
25-34 years old : relaxation, anti-stress, good shape and body
35-49 years old : escape, out of the day-to-day life
50 and over : quality of life, means not to get older, communication with nature

75% of the global population practise one sport at least
47% of the global population practise sport several times a week

Outdoor activities are developing : hiking, riding, jogging, rafting, canyoning, roller blade

Sport articles : household budget multiplied by 3 in the last 20 years

Sport in communication : through the imagination it conveys, and through the champions who represent it

Important areas are : sportswear, sports footwear and the food industry

Magazines for Sport : “sports news and results” and “sports practise and techniques”, respectively are 1st and 5th centre of interest (out of 75 items) in these press magazines.